Channel 4 and Virgin Media are adopting Sky’s AdSmart advertising system. Sky says it can put viewers into groups of 5,000 or more based on age, location, lifestyle, and “even if they have a cat”. Northern lights or aurora borealis illuminate the night sky north of San Francisco in Middletown, California on May 11, 2024. The most powerful solar storm in more than two decades struck Earth.
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The process can take a minimum of a week to sometimes several weeks depending on the product and claims. If you do not have Clearcast approval your commercial will not air and you may miss airtime. Set up an account with Clearcast to start. Ad distribution. Sky requires content to be delivered by an approved distributor.. AdSmart ads will appear during the usual commercial break, without any extra signage. For example, a car brand that has paid for a slot in that particular break could serve a people carrier ad to a family but a sporty model for a younger customer without children. If a viewer does not fit that AdSmart profile, they will be served with another.
